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Recent Incident: Terror Attack in Pahalgam
On April 22, 2025, a tragic terrorist attack occurred in the Baisaran Valley of Pahalgam, killing at least 26 and injuring 17 others. The attackers opened fire on a group of tourists, prompting emergency air evacuations.
A group called "Kashmir Resistance" claimed responsibility, citing opposition to the settlement of over 85,000 non-local residents in Kashmir following the abrogation of Article 370 in 2019.
Indian PM Narendra Modi cut short his trip to Saudi Arabia and condemned the attack, vowing to bring the perpetrators to justice. The incident has shaken the region’s tourism industry, causing a dip in traveler confidence and economic activity.
Current Tourism Scene in Pahalgam
1. Record-Breaking Tourist Footfall in 2025
Despite challenges, Pahalgam attracted over 1.1 million tourists in 2025, including a significant number of foreign travelers. This growth is attributed to improved infrastructure, varied tourism offerings, and milder winters.
2. Rise in Winter Tourism
Previously known for summer tourism, Pahalgam is now a winter hotspot too. Even with reduced snowfall in 2025, the region saw a notable increase in tourist numbers due to better facilities and connectivity.
3. New Road Project to Improve Access
The Jammu and Kashmir government has unveiled a new road development project that will cut the travel distance between Srinagar and Pahalgam by 30 kilometers, drastically improving travel time and accessibility.
4. Sustainable Tourism Initiatives
Pahalgam has adopted the Swachhta Green Leaf Rating (SGLR) system to promote sustainable tourism. This initiative helps maintain hygiene and environmental standards in hotels and public spaces.
Conclusion
Pahalgam remains one of Kashmir's most enchanting destinations, balancing natural beauty, spiritual importance, and tourism growth. While the recent terror attack has deeply impacted the region, continued government efforts and local resilience are reviving the tourism industry.
